James Mullan, Managing Partner, EIG

As well as the general manager and partner of EIG, James is the co-founder of the UAE’s most respected sources of information, data and analysis for schools and education within the UAE.

WhichSchoolAdvisor.com, the UAE’s first dedicated guide to private schools launched over four years ago. The site is designed to provide detailed, impartial analysis of schooling options available to parents along with informed guides, news and profiles of key figures in the education scene. The site also serves the education industry in general with news, thought leadership, surveys and analysis, all contributing greatly to the education debate in the country.

Largely as a result of the success of WhichSchoolAdvisor.com, SchoolsCompared.com was launched in early 2016.

James is regularly approached by the media for industry comment and is invited to speak at educational events. He has been living and working in the UAE since 1996 and in addition to running Which Media (the parent company of WhichSchoolAdvisor) he is Managing Partner of a communications company called Insight.

James was formerly a director at Hill & Knowlton, the global communications company where he worked for ten years. He worked in PR in London for eight years prior to coming to the UAE. He began his career in communications as a copywriter in one of Ireland’s leading advertising agencies.

A graduate in Law from University College Dublin, James is married and has two daughters.


EIG Practice Areas
– Communications
– Market Analysis
– New School Entry
– Introductions