This report aims to shine a light on the school admissions process.<\/p>\n
With schools spending so much on advertising with the hope of attracting parents, we explore what happens when those parents enquire and move through the admissions funnel.<\/p>\n
The most significant findings in this report will be unsettling for school owners,\u00a0operators and senior leaders.<\/p>\n
The vast majority of the schools in this report are deemed\u00a0complacent.\u00a0Complacent in their treatment of parents, complacent in their processes\u00a0for managing communication and complacent in their ability to convince parents about\u00a0their education message.<\/p>\n
It\u00a0is a must read for school owners, operators and registrars who recognise that\u00a0competition increases quality and highlights complacency. The power is back in the\u00a0hands of the parents and sub-optimal processes and handling of data may prevent\u00a0schools from developing their pipeline of prospects for the future.<\/p>\n
<\/p>\n
Contents of the Report<\/strong> This report aims to shine a light on the school admissions process.<\/p>\n With schools spending so much on advertising with the hope of attracting parents, we explore what happens when those parents enquire and move through the admissions funnel.<\/p>\n <\/p>\n","protected":false},"featured_media":17119,"comment_status":"open","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"product_cat":[86],"product_tag":[],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/product\/17118"}],"collection":[{"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/comments?post=17118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/media\/17119"}],"wp:attachment":[{"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/media?parent=17118"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/product_cat?post=17118"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/educationintelligencegroup.com\/wp-json\/wp\/v2\/product_tag?post=17118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIntroduction
\nAbout the Education Intelligence Group
\nThe Competitive Landscape of School Advertising
\nThe Mystery Shopper Survey
\nThe Quality of School Websites
\nThe Quality of Telephone Interactions
\nThe Quality of School Visits
\nThe Overall Performance of Schools
\nThe Implications of this Report
\nRecommendations<\/p>\n","protected":false},"excerpt":{"rendered":"